Faye Holland's Unwritten Rules is a compelling entry into the New Adult romance genre, offering readers a tantalizing blend of romance, intrigue, and dark themes. Set against the backdrop of Willow Bay University, the novel explores the complexities of love, power, and identity, making it a captivating read for those looking to delve into a story that is both emotionally charged and thought-provoking.

At the heart of the novel is the dynamic between the two main characters: the innocent and sheltered rich girl, and the notorious campus playboy. This classic bad boy x good girl trope is given new life through Holland's nuanced character development and the intricate plot that surrounds them. The protagonist, who is poised to take over as CEO following her mother's untimely death, finds herself embroiled in a scandal that threatens to unravel the very fabric of her life. This scandal serves as a catalyst for her personal growth, forcing her to confront the harsh realities of the world around her.

Holland expertly crafts a narrative that is both engaging and suspenseful, with the scandal at Willow Bay University serving as a microcosm for larger societal issues. The university setting is not just a backdrop but a character in its own right, with its own secrets and dangers lurking beneath the surface. The interplay between business, pleasure, and academics is deftly handled, creating a rich tapestry that keeps readers invested from start to finish.

One of the standout elements of Unwritten Rules is its exploration of darker themes. Holland does not shy away from tackling difficult subjects, and her willingness to delve into the shadows adds depth and complexity to the story. The presence of a masked man side character, who has captivated early readers, adds an additional layer of mystery and intrigue. This character serves as a symbol of the hidden dangers and secrets that permeate the university, and his interactions with the main characters are some of the most compelling moments in the book.

The romance between the two leads is a classic push-and-pull relationship, with the campus playboy falling first. This dynamic is both familiar and fresh, as Holland infuses it with emotional depth and authenticity. The chemistry between the characters is palpable, and their journey from initial attraction to deeper connection is both believable and satisfying. The romance is spicy and intense, making it a perfect fit for readers who enjoy a bit of heat in their stories.

In terms of character development, Holland excels at creating multi-dimensional characters who are relatable and flawed. The protagonist's transformation from a sheltered girl to a strong, independent woman is handled with care and precision. Her journey is one of self-discovery and empowerment, and readers will find themselves rooting for her as she navigates the challenges that come her way. The campus playboy, too, is given depth and complexity, making him more than just a stereotypical bad boy. His own struggles and vulnerabilities are explored, adding richness to his character and making his relationship with the protagonist all the more compelling.

Comparatively, Unwritten Rules stands out in the New Adult genre for its willingness to explore darker themes and its focus on character development. Fans of authors like Colleen Hoover and Penelope Douglas will find much to enjoy in Holland's work, as she combines the emotional intensity of Hoover with the edgy, boundary-pushing storytelling of Douglas. However, Holland's unique voice and perspective ensure that Unwritten Rules is not just a derivative work but a fresh and original addition to the genre.

Overall, Unwritten Rules is a captivating and thought-provoking read that will appeal to fans of New Adult romance and those looking to explore darker themes. Faye Holland has crafted a story that is both entertaining and meaningful, with well-developed characters and a plot that keeps readers on the edge of their seats. Whether you're a seasoned fan of the genre or a newcomer looking to dip your toes into the world of dark romance, Unwritten Rules is a book that should not be missed.