Just Friends for Now by Lucy Keeling is a charming romantic comedy that offers readers a delightful mix of humor, heartache, and the intricacies of navigating the line between friendship and romance. Set against a vibrant urban backdrop, Keeling’s narrative is refreshing and engaging, filled with characters that are relatable and wonderfully flawed.

The story revolves around Sophie and Jack, who have been best friends since they first met at university. Over the years, they have supported each other through various relationships, career changes, and life's ups and downs. However, as they enter their thirties, the dynamics of their friendship begin to shift subtly. Jack's career as a graphic designer is taking off, leading him to spend less time in their shared hometown, while Sophie is trying to find her footing in the competitive world of fashion journalism.

The heart of the novel lies in the beautifully portrayed friendship between Sophie and Jack. Keeling expertly captures the comfort and familiarity of their relationship, while also hinting at an undercurrent of unresolved romantic tension. The narrative delves deep into the complexities of modern relationships, examining themes such as commitment, personal growth, and the fear of ruining a perfect friendship with romantic entanglements.

One of the strengths of Just Friends for Now is Keeling’s ability to craft relatable dialogues and realistic scenarios. The interaction between the characters is on point—witty banter, heartfelt conversations, and the awkward moments that inevitably arise when lines between friends begin to blur. The supporting cast, including Sophie’s fashionista roommate and Jack’s quirky coworker, add depth and humor to the story, making the world of Sophie and Jack feel alive and vibrant.

The pacing of the novel is another highlight. Keeling manages to keep the narrative moving smoothly, with just the right balance of romantic suspense and light-hearted moments. As readers, we are pulled into the will-they-won't-they tension, rooting for Sophie and Jack while also enjoying the journey that takes us through their personal and professional challenges.

However, the book is not without its flaws. At times, the back and forth between Sophie and Jack can seem repetitive, and some readers might find themselves frustrated with the protagonists' apparent inability to recognize their feelings for each other. This aspect, while realistic in many ways, sometimes stretches the reader's patience. Moreover, the climax, though satisfying, feels somewhat rushed compared to the carefully developed build-up. This pace shift might leave readers wishing for a more fleshed-out resolution to the central conflict.

Despite these minor criticisms, Just Friends for Now is a heartwarming read. It captures the essence of contemporary romance with a realistic touch. It’s a book that many will find relatable, especially those who have ever found themselves in the murky water of "just friends" relationships.

In conclusion, Lucy Keeling's Just Friends for Now is an enjoyable ride through the complexities of friendship and the possibility of more. With its witty dialogue, engaging storyline, and relatable characters, it is a commendable addition to the rom-com genre. Readers looking for a light, entertaining read that also offers some food for thought about the nature of relationships will find this book a delightful companion. Whether or not Sophie and Jack find their happily ever after, the journey there is certainly worth the read.