Iona Rose's It's Only Make Believe is a captivating exploration of identity, ambition, and forbidden romance, set against the backdrop of the bustling corporate world of New York City. The novel deftly combines elements of a classic office romance with a modern twist, offering readers a narrative that is both engaging and thought-provoking.

The story centers around Tia, a young woman who finds herself at a crossroads after college. As an orphan with limited financial means, Tia's future seems uncertain until her best friend, Louisa, offers her an opportunity that seems too good to be true. Louisa, hailing from a wealthy family, has a prestigious internship lined up at a top New York firm, but she has no interest in pursuing it. Instead, she proposes that Tia take her place, assuming her identity to seize this once-in-a-lifetime chance.

This premise sets the stage for a narrative rich in tension and intrigue. The theme of identity is central to the novel, as Tia navigates the complexities of living a double life. Her internal struggle is palpable as she grapples with the ethical implications of her deception, all while trying to prove herself in a high-stakes corporate environment. Rose skillfully portrays Tia's transformation from a hesitant impostor to a confident professional, making her journey both relatable and inspiring.

One of the novel's standout elements is its exploration of class disparity. Tia's humble beginnings are starkly contrasted with the opulence of Louisa's world, highlighting the societal barriers that often dictate one's opportunities. Through Tia's eyes, readers are given a glimpse into the challenges faced by those who must fight for every opportunity, adding depth and realism to the narrative.

At the heart of the story is the electrifying dynamic between Tia and the firm's enigmatic CEO. Described as both "rude and grumpy" and possessing "raw sex appeal," the CEO is a character who commands attention. His brooding arrogance and devilish charm create a tension that is both palpable and irresistible. Rose excels in crafting their interactions, which are charged with a mix of animosity and undeniable attraction. The chemistry between Tia and the CEO is a driving force in the novel, keeping readers eagerly turning the pages to see how their relationship unfolds.

While the romance is a central element, It's Only Make Believe also delves into themes of ambition and self-discovery. Tia's journey is not just about finding love but also about finding herself. As she navigates the challenges of her new role, she learns to assert herself and embrace her potential, making her a character that readers can root for.

In terms of character development, Rose does an admirable job of fleshing out her protagonists. Tia is a well-rounded character whose vulnerabilities and strengths are portrayed with nuance. Her growth throughout the novel is both believable and satisfying. The CEO, while initially presented as a typical brooding love interest, is gradually revealed to have layers that add complexity to his character. Their evolving relationship is marked by moments of tension, humor, and genuine connection, making it a highlight of the book.

Comparatively, It's Only Make Believe shares thematic similarities with other popular office romances, such as Sally Thorne's The Hating Game and Christina Lauren's Beautiful Bastard. Like these novels, Rose's work features a strong-willed heroine and a seemingly aloof hero, set against the backdrop of a competitive workplace. However, Rose distinguishes her narrative by infusing it with a sense of authenticity and depth, particularly in her exploration of class and identity.

Overall, It's Only Make Believe is a compelling read that offers a fresh take on the office romance genre. Iona Rose's ability to weave together themes of ambition, identity, and romance results in a story that is both entertaining and thought-provoking. The novel's engaging plot, well-developed characters, and sizzling chemistry make it a standout addition to the genre.

For readers seeking a romance that goes beyond the surface, It's Only Make Believe is a must-read. It is a testament to the power of ambition and the complexities of love, wrapped in a narrative that is as enchanting as it is insightful.