Bianca Scardoni's Inception is a gripping entry into the world of supernatural fiction, offering readers a compelling blend of mystery, romance, and the eternal struggle between good and evil. The novel introduces us to Jemma Blackburn, a protagonist whose life is upended by the revelation that vampires are not just the stuff of legend. This revelation is not merely a plot device but a catalyst for Jemma's journey of self-discovery and empowerment.

From the outset, Scardoni crafts a narrative that is both engaging and suspenseful. The opening lines of the blurb set the tone for the entire book: "Be careful who you trust, for even the Devil was once an Angel." This theme of trust and betrayal weaves throughout the story, creating a rich tapestry of intrigue that keeps readers on the edge of their seats. Jemma's world is one where nothing is as it seems, and every character harbors secrets that could alter the course of her life.

One of the novel's strengths lies in its character development. Jemma is a well-rounded protagonist whose evolution is both believable and relatable. Her initial skepticism and fear gradually give way to a fierce determination to uncover the truth about her identity and the world around her. This transformation is mirrored in the supporting characters, each of whom is meticulously crafted with their own motivations and backstories. The enigmatic vampires, in particular, are portrayed with a complexity that challenges the traditional good-versus-evil dichotomy often found in vampire lore.

Scardoni's writing style is both descriptive and evocative, painting vivid pictures of the eerie yet alluring world of Hollow Hills. The setting itself becomes a character, with its dark corners and hidden secrets serving as the perfect backdrop for Jemma's journey. The author's ability to create atmosphere is reminiscent of other successful supernatural series, such as Richelle Mead's Vampire Academy or L.J. Smith's The Vampire Diaries. However, Inception distinguishes itself by delving deeper into the philosophical questions of identity and morality.

Thematically, the novel explores the duality of human nature and the eternal struggle between light and darkness. Jemma's realization that she is "the devil they fear and the angel they crave" is a poignant reflection of the internal conflict that many face. This theme is further explored through the relationships Jemma forms with those around her. Trust and betrayal are central to these interactions, and Scardoni deftly navigates the complexities of human (and supernatural) relationships.

While the novel excels in many areas, it is not without its flaws. Some readers may find the pacing uneven, with certain sections of the book feeling rushed while others linger longer than necessary. Additionally, the romantic subplot, while engaging, occasionally detracts from the main narrative, leading to moments where the tension is diluted. However, these are minor quibbles in an otherwise compelling story.

In terms of impact, Inception is a novel that resonates long after the final page is turned. It challenges readers to question their perceptions of reality and the nature of good and evil. The book's exploration of identity and self-discovery is universal, making it accessible to a wide audience beyond just fans of the supernatural genre.

In conclusion, Bianca Scardoni's Inception is a captivating start to a series that promises to delve even deeper into the mysteries of Jemma's world. With its richly developed characters, atmospheric setting, and thought-provoking themes, it is a must-read for anyone seeking a fresh take on the vampire mythos. While it shares similarities with other works in the genre, it stands out for its philosophical depth and emotional resonance. For those ready to embark on a journey of discovery and intrigue, Inception is a book that should not be missed.