Lizzy Prince's Hexes and Exes is a captivating foray into the world of witchcraft, curses, and romance, set against the backdrop of the enigmatic town of Mystic Hollows. The novel weaves a tale that is as enchanting as it is haunting, drawing readers into a world where magic is both a gift and a burden. At its core, the book explores themes of identity, memory, and the transformative power of love, all while delivering a narrative that is both engaging and thought-provoking.

The central premise of the novel revolves around the curses that plague the firstborns of Mystic Hollows' most powerful witching families. Ava, the protagonist, is burdened with a particularly heart-wrenching curse: if she goes too long without seeing someone, they forget her entirely. This curse is not just a plot device but a profound exploration of the human need for connection and the fear of being forgotten. Ava's struggle to maintain her identity and relationships in the face of such a curse is both poignant and relatable, making her a character that readers can easily empathize with.

Bram, on the other hand, is a character shrouded in darkness, both literally and metaphorically. His curse, which consumes him with either rage or apathy, serves as a metaphor for the internal battles we all face. Bram's journey is one of self-discovery and redemption, as he grapples with the darkness within him and the impact it has on those around him. The dynamic between Ava and Bram is electric, filled with tension, humor, and undeniable chemistry. Their relationship is the heart of the novel, and Prince does an excellent job of developing it in a way that feels organic and authentic.

One of the standout aspects of Hexes and Exes is its exploration of the theme of memory and identity. Ava's curse forces her to confront the fragility of memory and the ways in which it shapes our sense of self. The novel raises intriguing questions about what it means to be remembered and the lengths we go to ensure our legacy. This theme is further enriched by the coven council's sinister plans, which add a layer of intrigue and suspense to the narrative.

The setting of Mystic Hollows is richly drawn, with Prince's descriptive prose bringing the town to life. The masquerade ball, which serves as a central event in the novel, is a particularly vivid and memorable scene, filled with magic and mystery. The town itself feels like a character, with its secrets and history adding depth to the story. Prince's world-building is meticulous, and she skillfully balances the fantastical elements of the story with the emotional journeys of her characters.

In terms of character development, both Ava and Bram undergo significant growth over the course of the novel. Ava's journey is one of empowerment, as she learns to navigate her curse and assert her agency. Bram's arc is one of redemption, as he confronts his demons and learns to embrace his humanity. Their individual journeys are compelling, but it is their relationship that truly shines. Prince captures the push and pull of their dynamic with nuance and sensitivity, making their romance both believable and deeply affecting.

Comparatively, Hexes and Exes shares thematic similarities with other paranormal romances, such as Deborah Harkness's A Discovery of Witches and Sarah J. Maas's A Court of Thorns and Roses. Like these novels, Prince's work explores the intersection of magic and love, with a focus on character-driven storytelling. However, what sets Hexes and Exes apart is its unique exploration of memory and identity, as well as its emphasis on the power of love to break even the most formidable curses.

Overall, Hexes and Exes is a spellbinding read that will appeal to fans of paranormal romance and fantasy alike. Lizzy Prince has crafted a story that is both enchanting and thought-provoking, with characters that linger in the mind long after the final page is turned. The novel's exploration of themes such as memory, identity, and love is both timely and timeless, making it a standout addition to the genre. Whether you're a longtime fan of witchy romances or new to the genre, Hexes and Exes is a book that is sure to cast its spell on you.